sugar-coated racism?

Just a brief note ...
The new Mrs. Butterworth's commercial really disturbs me. The clearly black woman-shaped bottle goes on about how "dark" and "thick" she is. The fact that the black-woman bottle goes on about how thick she is, when Aunt Jemima and Mrs. Butterworth's were originally based on minstrelized imagery of the "Mamie" figure, as her insides are being poured onto some one's pancakes, is just plain stereotypical and creepy.